Event description
Marketing is about focusing on customer needs and satisfaction. While selling is about getting people to buy, marketing is about the value you offer.This workshop focuses on offline (traditional) marketing. For online marketing, consider these digital marketing workshops.
Main tops covered:
- Market research
- Defining your business's uniqueness
- Developing your brand
- Overview of marketing channels
- Setting marketing goals and budget
- Retaining loyal customers
- Monitoring marketing efforts
You'll receive a workbook to help shape your marketing plan, with time for questions.
This workshop is for those wanting to learn marketing basics, focusing on offline strategies and creating a marketing plan. Online marketing is briefly mentioned.
This workshop is online.