Mailchimp beyond the basics

Event description

Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience. MailChimp is one of the most popular email marketing tools, allowing you to easily create, send and track email campaigns to your customers and subscribers.

If you are already using Mailchimp but want to explore its advanced features and functionality, this workshop is for you. The presenter will take you through how to better understand the campaign data, create audience segments to deliver more targeted campaigns and how to automate your emails to save time and improve customer engagement.

This workshop will cover:

• Data Analysis: Understanding historical account data comparative to industry benchmarks in order to make informed decisions for future campaigns and segmentations
• Monitoring Email List Health: How to clean your list and minimise the likelihood of ending up in spam folders
• Audience Segmentation: Explore ways to gather audience data to create targeted emails that hit the right customers and the right time, and
• Email Automations: Automate your emails to reach customers at crucial moments.

 

This is an in-person workshop, please bring along your fully charged laptop.

Presenter: Wolfe Campbell-Hales

With a deep passion for human psychology and data analytics, Wolfe specialises in leveraging these insights to drive impactful and multi-channel digital marketing campaigns. He has a proven track record in applying psychological principles to create and promote direct-to-consumer goods, enhance customer service, and develop effective digital business strategies. His goal is to help small businesses harness the power of digital solutions for growth and profitability.

Brought to you by the City of Swan in partnership with Business Foundations - providers of the Government Funded Digital Solutions Program.