The City of Swan is committed to developing sustainable economic growth for its residents and ratepayers so they can enjoy a thriving and vibrant City.
To achieve this we’re investing in the City to attract new businesses, improve employment opportunities closer to home and boost community wellbeing.
This gives our community convenient access to a range of local services, including retail, health and education.
The Economic key result area (KRA) covers three main outcomes:
- Sustainable business growth
- Accelerated economic and employment growth
- A great place to visit.
A great place to visit
The Swan Valley is the oldest wine region in Western Australia and one of the biggest tourism destinations in Perth.
It attracts interstate and international visitors who enjoy the Swan Valley’s vibrant produce and experiences.
We ensure business and tourism growth across the City by:
- Managing the award-winning Swan Valley Visitor Centre
- Maintaining our Swan Valley website and social media accounts
- Delivering destination marketing campaigns
- Promoting tourism businesses through showcases and events.
Sustainable business growth
The City maintains a supportive environment to help local businesses grow, thrive and reach their full potential.
We have a range of programs and initiatives in place to boost business capacity, including:
- Accessible and inclusive business initiatives
- Professional development opportunities
- Facilitating local, interstate and international business opportunities
- Sponsoring small business awards programs.
Accelerated economic and employment growth
The City of Swan has many investment opportunities, so we have plans and actions in place to drive economic development and job creation to support our growing community.
We support economic and employment growth by promoting investment opportunities and enhancing our marketing to:
- Advocate and lobby all levels of governments for major infrastructure investment
- Support the implementation of WA’s growth plans.
